Joanna Goddard, an experienced editor, started writing about her daily life as a hobby. Later, blogging turned out to be her full-time job.
The blog is now run by a team of writers who provide a wide array of content – from food recipes to parenting tips.
What Can We Learn From This Blog
The website sports a warm-toned theme, with plenty of space between the site elements.
In addition to the blog’s clever title that is a play on the phrase “a cup of joe”, the title’s design is also unique. The letter O of the word “of” in “A Cup of Jo” is hollowed out to reveal a picture that changes depending on which page of the blog you’re on.
The homepage also features a list of the most popular blog posts of the month – an excellent way to promote the blog to new readers by providing them easy access to the blog’s best content of the month.